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7 December 2023

GATZKE FREUDENBERG receives the ELMAR 2023 Brand Award

Our newest member of FABRI, the GATZKE FREUDENBERG Group, is delighted to have been honoured with the ELMAR 2023 brand award, which is presented annually by the "Elektromarken. Starke Partner." for outstanding brand awareness. The company successfully competed against a multitude of competitors from across Germany and secured the 2nd place in the category (more than 30 employees).

The merging of two traditional brands poses a special challenge for any company. GATZKE FREUDENBERG has brilliantly mastered this challenge and created a modern, future-proof brand ready for the challenges ahead. A two-stage plan was developed for this purpose, with Future 1.0 focusing on the actual integration and Future 2.0 defined by collaborations with other brands – emphasizing the concept of networking. This idea is what brought GATZKE FREUDENBERG together with us.

GATZKE FREUDENBERG is a registered word/image trademark. The slogan "SPACE – ELECTRICITY – LIGHT" offers ample room for design and inspiration for modern electrical and design technology. Additionally, GATZKE FREUDENBERG is active on all social media platforms, presenting its brand since 2002 not only at the original location in Drochtersen but also in an old power plant – the E-WERK, an unconventional space with a classic showroom. This positions the company in a modern light.

With the brand core, 'Satisfied People. Strong Brand.', the company has transformed its top-down communication into a culture of participation. A driving force was also a request from the grandparents to treat employees as the company's greatest asset. Value workshops, a 4-day workweek, intensive employee discussions conducted and facilitated by an external expert team, to convey the company's values, are just a few examples illustrating the current realization. "A likable and authentic traditional company that more than deserves the silver ELMAR," noted the ELMAR jury.
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